Samoe is a Women's handbag and accessories wholesaler, which needed to reposition itself in order to enter the retail market. The identity created for Samoe represents the classic and contemporary design styles of the mother-daughter team.

The strategy behind the rebrand was the creation of a luxurious identity that is reminiscent of a more classic era of women’s fashion. Cavalier created the identity, collateral, and packaging applications.


Credits: Collateral /project photography |
Kyle Murphy 

Lifestyle Images | Demi Deherrera

Models: Tiffany Maksimuk + Mayson Luallen

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